How To Boost Traffic Conversion With An "Unblockable" Pop Up

Published: 15th August 2005
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Title: How To Boost Traffic Conversion With An "Unblockable" Pop Up

Word Count: 727

Author: Andre Bell



Internet marketers are constantly looking for new ways to boost

conversion rates and squeeze out more money from the traffic they

already have. In the past the best tool for grabbing attention were

pop ups. No one could resist them.



Webmasters went crazy and everyone started using multiple pop ups in

an effort to cash in on that lucrative tool.



That has had a negative effect. Pop ups became such a nuisance that

instead of drawing buyers in, they chased surfers away--in droves.



Smart surfers now run pop up stoppers and pop up blockers. Even

Google and Yahoo added free pop up blockers to their tool bars so

surfers could surf in peace.



The power of the pop up has nearly died.



But leave it to smart entrepreneurs, they found a way around this

problem. Many webmasters and entrepreneurs are now using what is

referred to as the "unblockable" pop up.




That's because this new type of pop up isn't a pop up at all.

Instead of popping up in a separate window it loads right inside the

same browser the surfer is currently using. That way no pop up

blocker can stop the 'pop up' from being viewed.



To see this new style of pop up in action go to my home page at

http://andrebell.com (JavaScript should be enabled in your browser

to get my example pop up to close for you after 10 seconds).



What I have seen since using this new style of pop up are traffic

conversions in some case by 3 times. That's 300% improvement.



This is important because if you run a newsletter or ezine you want

as many people as possible to join. Using this style of pop up will

in the long run increase your income.



Where do you get this new style of pop up?



Some people like the services of companies like

www.instantattention.com because they provide everything with little

headache and little upfront cost compared to running out and buying


a bunch of different software programs to create your

own "unblockable" pop up.



On the other hand, you could make these pop ups yourself FREE if you

already have everything you need.



What's needed?



1) you need basic html knowledge

2) you need to be able to follow cut-and-paste instructions

3) you to have a graphic image you want to use as a background and

4) an image editor to write the words you want to see on the image.



Here's are the steps:



1) Create your pop up image in your favorite image editor.



I scanned a yellow sheet of paper into my computer and used an old

version of Photoshop to add text, page curl, shadow, and resize my

image.



2) Next go to http://www.cerebuswebmaster.com and download his

JavaScript flying message script.



This is where a basic knowledge of html is absolutely necessary.

Without that knowledge you probably won't recognize what can safely

be changed in the script and you might not recognize the next set of

instructions.



a) edit the html in the flying message script itself to change the

background color, border, speed, etc. to match your liking



b) follow the instructions in the script for cut-and-pasting it into

the html page you want the pop up to appear on



c) add an 'a href' tag so the image is clickable



For my example I used:
href="http://www.andrebell.com/o/freeaudit.html">
src="closes3.jpg">




If you know html you recognize what I mean.



3) Upload to your server your finished graphic image and the html

page you just edited.



4) Walla, you are done! Enjoy your handy work.



It really is that easy.



After you have everything uploaded you may want to customize the

speed settings, placement on the page where you want the graphic to

appear and so on. Again, a basic knowledge of html is needed.



Other than that there is no trouble in making this new style of pop

up work for you.



You now have your own "unblockable" pop up and are ready to watch

your conversion numbers double and triple.



And the best part is, it's FREE to do if you have a scanner to scan

an image, image editing software to add text, and basic html

knowledge.



- - -



Andre Bell is an author, marketing and PR consultant, direct-mail

promotion specialist and principle of marketing consulting firm

Andre Bell Consulting Group. Andre is committed to helping

entrepreneurs like himself discover what it takes to maximize

profits from every marketing communication and effort. If you are an

entrepreneur visit www.AndreBell.com for a complimentary copy of his

latest marketing books, tips, and reports.



This article is free for republishing
Source: http://andrebell2.articlealley.com/how-to-boost-traffic-conversion-with-an-unblockable-pop-up-5063.html


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